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Airwide Rolls Out Service Innovation Module for Rapid
Delivery of Enhanced Mobile Services
Company ushers in the next phase of Mobile Messaging 2.0 by enabling
service innovation independent from underlying infrastructure
CTIA, Las Vegas, NV – March 30, 2009 – Airwide® Solutions, (MR 566) the leading provider of next-generation mobile messaging and mobile internet infrastructure, applications and solutions, today unveiled a separately scalable Service Innovation Module designed to help operators rapidly launch high quality applications. The Service Innovation Module also enables operators to enhance existing and upcoming services with unique assets, context and intelligence while minimizing cost and without disruption to the existing infrastructure. No other approach on the market today can rival the openness, power, tool-set or flexibility of the new Airwide Service Innovation Module which can cut the amount of time necessary to rollout new and enhanced services by up to 75%. This yields significant cost savings, jumpstarts additional revenue generation and allows operators to play a more significant role in mobile data services.
The subscriber interest in mobile applications is clear -- Apple’s App Store, just one of many examples, now boasts more than 25,000 downloadable applications, and the blogosphere is buzzing that it may become a $1 billion business by the end of 2009. Additionally, research shows that smartphones will account for 23% of all new handsets sold by 2013, driven by the proliferation of online stores selling specialized applications (1). Turning the tables on the idea of competing with app-stores for subscriber wallet share, Airwide’s Service Innovation Module lets operators enrich applications with unique capabilities like messaging and browsing, location, user profiling, presence, security, charging and others, making them more powerful, feature rich and aligned with subscriber expectations. In the process, operators can secure the appropriate share of untapped revenue opportunities, generate more interactive engagement with subscribers, and regain control of the subscriber experience.
“At the current rate of mobile application innovation, operators can’t possibly predict what their subscriber base will be demanding and accessing six months from now,” said Jay Seaton, CMO of Airwide Solutions. “And with Airwide’s Service Innovation Module they won’t need to. We’ve designed the Service Innovation Module with this need for versatility, speed and quality in mind so that operators can enhance virtually any application with contextual information and support as well as quickly rollout the new mobile applications their subscribers demand without risking disruption to the underlying infrastructure.”
The Airwide Service Innovation Module has at its core a trio of technologies that enables the exposure and integration of network capabilities into third party applications with easy to use APIs and provides an easy way for operators to allow third party developers to quickly bring new applications to subscribers. The Open Connector Framework, Service Logic and Capability Broker technologies provide a powerful, easily-integrated, flexible and open base for operators to harness and channel their unique capabilities into powerful applications and value-added services:
- The Open Connector Framework allows the rapid creation of connectors (protocols/APIs/interfaces) to operator capabilities (messaging infrastructure, billing, subscriber databases, transcoding systems and location), networks (CDMA, GSM, WCDMA, HSPA) and third-party applications (via proprietary or standard interfaces). This enables quick connection not only to third parties for rapid application availability, but also to the information and capabilities in operator systems which can then be shared to enrich and enhance applications.
- Additionally, the ultra-flexible Service Logic technology defines how these operator capabilities (messaging and browsing, subscriber data, transcoding, location information, billing systems) are orchestrated to provide various capabilities to third parties as well as to their own services. The Service Logic also defines how information or capabilities are used and how they are paid for, optimizing the user experience and ensuring accurate billing and revenue recognition.
- The Capability Broker brings operators a centralized policy control for multiple channels and network technologies and acts as a hub for the management and sharing of operator capabilities to internal and external services. Additionally, by enabling sophisticated publish-and-subscribe capability for APIs, the Capability Broker enables much more dynamic and contextual application while ensuring that necessary permissions and parameters for the service are met.
Separate from Delivery Infrastructure
Setting it apart from other alternatives on the market, the Service Innovation Module is separated from an operator’s underlying delivery infrastructure. This separation yields rapid rollout times, protects the significant investment operators have made in their messaging infrastructure over the course of many years and represents the latest phase of the evolution and decomposition of monolithic messaging infrastructures as prescribed by Mobile Messaging 2.0. By extricating processing-intensive service execution from resource-intensive traffic delivery, operators can evolve their services independently from the delivery infrastructure, benefiting from rapid time-to-market and reduced risk and cost.
The Service Innovation Module can be deployed either with Airwide’s Delivery Optimization Module, or in conjunction with another vendor’s technology. This allows the protection of existing investments, as well as offering a “best of breed,” integrated, end-to-end solution. The Delivery Optimization Module enables high-reliability, low-latency, secure and handset- and network-optimized delivery of service innovations. The Delivery Optimization Module from Airwide is the most efficient way to support and manage the increased messaging and browsing traffic generated by high demand applications like mobile social networking, enabling high-value applications to benefit from differentiated quality-of-service levels. For operators, using both Modules together yields economies of scale and efficiencies that include the reuse of components across multiple applications and the ability to better control the quality of subscriber experiences and service level management. For their subscribers, by combining both Modules operators can offer a more consistent and feature-rich user experience than with any other alternative available on the market.
About Airwide Solutions
Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products have helped more than 140 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts – including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling – the company continues to pioneer new technologies. Airwide’s open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and the mobile internet.
Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific, India, the Middle East and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.
Airwide is a registered trademark of Airwide Solutions. All other trademarks are the property of their respective owners.
For further information please contact:
Brenda Suarez
Airwide Solutions
Email: brenda.suarez@airwidesolutions.com
Tel: 781-229-2406 ext. 2731
Gemma Yates
Mi liberty
Email: airwidepr@miliberty.com
Tel: +44 (0) 207-751-4444
Kristin Conforti
PAN Communications
Email: airwide@pancomm.com
Tel: 978-474-1900
(1) http://juniperresearch.com/shop/viewreport.php?id=171
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