|
Airwide Announces Advanced Mobile Messaging Platform
for Value Added Services
Award-winning product delivers multi-channel platform for value added services including mobile advertising, social networking and location based services
BURLINGTON, MA and CTIA, Las Vegas, NV — April 1, 2008 — Airwide® Solutions, the leading provider of next-generation mobile messaging and mobile internet infrastructure, applications and solutions, today announced version 5.0 of its award winning AirGate products. AirGate is an advanced application and traffic management platform for rapid delivery of third-party applications and value-added services across multiple delivery channels – SMS, MMS, WAP and the Web. The latest version reduces the time to launch innovative services from days to minutes, and enables operators to define new business models and easily adapt to changing technology.
AirGate 5.0 helps carriers tap into new revenue opportunities by incorporating network and subscriber intelligence (like content preferences, presence and location) with mobile applications and content to create highly contextual and relevant services. AirGate, which recently received the Gold Award for Innovation at the Mobile Advertising and Marketing Awards (MAMAs), is the industry’s only gateway that provides the flexible business logic necessary to easily integrate with a variety of network resources, ranging from billing and ad insertion systems to location servers and device capability databases, and expose those capabilities to applications, yielding exponentially more powerful, appealing and sticky revenue-generating services.
Add Service Providers with Unprecedented Speed, Control
Carriers want to increase service revenues by rapidly expanding and managing their content and service provider ecosystem at very low cost. To meet these demands, AirGate offers wizard-based provisioning and service provider profiles that allow carriers to define new services and their network access rights in seconds instead of the days required with other products.
In addition, AirGate provides unparalleled control over services and application traffic in order to protect QoS and maximize the efficiency of carrier infrastructure, ultimately reducing costs. With AirGate 5.0, service and provider-level policies govern the full range of message attributes, peak and long-term throughput, number of allowable connections, and network information made available to service providers. Additionally, fine-grained routing based on numerous parameters such as key words, short code, MSISDN, etc. along with real-time SLA enforcement, guarantee service quality, protect person-to-person (P2P) traffic, and optimize infrastructure use.
“Messaging gateways are becoming a critical element within next generation mobile networks to enable operators to access content, traffic and subscribers from other networks and to enable mobile advertising and other revenue-generating services.” says Jay Seaton, Chief Marketing Officer for Airwide Solutions. “But with access to external traffic comes increased complexity and need for control to protect operators’ networks and subscribers. While most next generation gateways enable connections to other networks, AirGate is unique in providing a comprehensive set of capabilities to rapidly add new revenue-generating applications, and maximize the return on these applications by incorporating contextual information that makes them more useful and valuable to the subscriber.”
Extending the Benefits across Multiple Delivery Channels
Carriers are making great strides in making their networks more intelligent, many are deploying presence aware services like mobile instant messaging (MIM), or installing location servers that show where a user happens to be, and still others are deploying databases that track users self declared preference for content. To date, however, many of these capabilities have been ‘siloed.’ For example, presence may only be for the MIM application, or device information only for a device management system.
AirGate’s flexible business logic allows carriers to easily connect to any or all of these capabilities, and make them available across delivery types. This is key for services like mobile marketing and mobile advertising which involve multiple delivery channels and connectivity to varied internal systems. In mobile advertising, AirGate can connect the advertising campaign to databases that hold subscribers’ preferences for ads, billing systems to credit the user for advertising viewed, ad insertion systems and campaign management systems all across multiple delivery channels – SMS, MMS, WAP and the Web.
Other AirGate 5.0 Features and Benefits:
- Subscription Management Option: Out-of-the box support for various subscription models that provide significant increase in revenues for services.
- Subscriber Protection: MSISDN hiding keeps subscriber mobile phone numbers from service providers. Increased privacy increases service adoption. Integration with profile databases for subscriber profiling protects subscribers from inappropriate content. Integration with anti-spam and anti-virus systems
- Third-party self-management: AirGate 5.0 provides extensive and numerous capabilities for third-party self-management from a Service Management Extranet which third-parties can use to self-provision and manage services, to SOAP-based web services interface that third-parties can use for provisioning.
- Rich Protocol Support: UCP/EMI v4.0, CIMD v2.0, SMPP v3.3/v3.4, OIS/SEMA v5.6, Fully customizable for HTTP and other proprietary. Java API (over TCP/IP), Customizable HTTP data via configurable headers or XML, Legacy SMSC and extended 3GPP MM7 (SOAP/HTTP) - Supports MMS, SMS, WAP Push
- Complete Lifecycle Mgmt: AirGate 5.0 offers tools for the complete service lifecycle incorporating design, test, launch, management, and end-of-life. Lifecycle management is informed by best-of-breed analysis and reporting capabilities provided by Airwide's Usage Tracking and Reporting Solution. Information from this solution allows carriers to continually monitor the success and profitability of their service portfolio and adjust the service offering accordingly.
For more information about the AirGate family of gateways, please visit: http://www.airwidesolutions.com/AirGate.html
About Airwide Solutions
Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products help more than 120 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts – including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling – the company continues to pioneer new technologies. Airwide’s open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and mobile internet.
Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.
Copyright © 2008 Airwide Solutions Inc. All rights reserved. Airwide is a registered trademark of Airwide Solutions Inc. All other trademarks are the property of their respective owners.
###
For further information please contact:
Brenda Suarez
Airwide Solutions
Email: brenda.suarez@airwidesolutions.com
Tel: 781-229-2406 xt. 2731
Elena Dunn
Skywrite Communications
Email: airwide@skywritecomms.com
Tel: +44 (0) 20 7608 4646
Lisa Rivero
PAN Communications
Email: airwide@pancomm.com
Tel: 978-474-1900
|
|
