• Traffic Management
• Service Lifecycle Management
• Business Intelligence and Revenue Management

• Personalization and Promotion

• Campaign Management
• Real-Time Loyalty & Profiling
• Subscription Management
• Mobile Advertising

• Security and Control
• Open Services Framework

Real-Time Loyalty & Profiling

As mobile markets mature, mobile operators need to shift their marketing focus from customer acquisition towards creating longer, more profitable relationships with their existing subscribers. The operator’s entire customer base, including prepaid, represents a potential goldmine. To proactively manage the lifetime value of these subscribers the operator needs insight into real-time customer usage data, coupled with a multichannel, automated, cost-effective and scalable communications medium.

The Airwide Real-Time Loyalty & Profiling Solution, using technology from Business Logic Systems, empowers mobile operators to run fully automated, two-way, multichannel customer campaigns in real-time – a capability that is fundamental to postpay and especially prepay revenue growth. .

Highlights:  

• Be up and running in a few months, delivering fast ROI. With Airwide’s Real-Time Loyalty & Profiling Solution, you can load live data in 2 months, run campaigns in 4 months and reach ROI inside 8 months. Data is available for campaigns much faster than traditional Data Warehouse approaches and we integrate with the existing messaging infrastructure more efficiently than other solutions.
• Respond faster than your competition to customer events with dynamic real-time campaigns. Airwide’s Real-Time Loyalty & Profiling Solution offers automated responses to recharges and VAS usage via a thank you message, reward or incentive within seconds. The solution also reduces the inherent latency in a campaign management solution from days or weeks to just a few seconds.
• Offer a great customer experience by treating each subscriber as a valued individual -- invite customers to opt-in to campaigns and build a two-way, personalized and multichannel dialogue, wow customers with timely and relevant offers, communication, prompts, rewards, activations, etc. and drive up recharge revenues and stimulate service usage
• Since the Airwide Real-Time Loyalty and Profiling Solution is faster at loading data with less hardware, we are able to lower your marketing costs per subscriber. The solution offers improved resource efficiency – less people needed to manage the campaign process – and comes with pre-packaged interfaces to many of the industry leading messaging, IN/charging, CRM and Data Warehouse platforms