Personalization and Promotion

Mobile Advertising

Advertising and mobile will finally meet. A number of operators and MVNOs are about to offer sponsored content or launch completely free mobile subscriptions funded by advertisers. Users gain free text, minutes and content services in exchange for receiving targeted ads. Advertisers fund the air time knowing they will reach their desired target segments with a precision never experienced in mass marketing or direct campaigns.

The Airwide Mobile Advertising Solution is a full, yet modular, service delivery platform optimized for the advertising business model. Converting conventional service delivery platforms to support ad-funded services can be a costly and lengthy process. However, with the Airwide Mobile Advertising solution you can quickly put standard interfaces to use for an immediate service launch capability. The opportunity to capture the market is now – there is ample market research showing that subscribers are open to receiving targeted advertising when they get real benefits in return.

Using the Airwide Mobile Advertising solution you can engage advertisers in order to launch sponsored services and targeted campaigns as well as create promotions via messaging and browsing. Additionally, through the solution you can track usage for immediate campaign feedback and enable advertising funded services across the service delivery platform.

Highlights:

Engage advertisers to launch sponsored services and targeted campaigns
Create promotions via messaging and browsing
Offer personalized sponsored content or a completely free subscription
Track usage for immediate campaign feedback
Enable advertising-funded services across the Service Delivery Platform