AirGate

AirGate USSD - USSD Gateway

To maximize profits operators need to minimize customer service costs and deploy valuable services to as many of their subscribers as possible. USSD (Unstructured Supplementary Service Data) provides the ideal mechanism to achieve both those objectives. AirGate USSD lets operators provide ubiquitous, easy to use, interactive services, from cost reducing customer support services such as balance checks and prepaid top-ups, to revenue generating services such as mobile banking, content services, and contests.

USSD services are highly complementary to the A2P SMS and MMS applications supported by AirGate MultiMessaging and can use SMS and MMS to deliver content that subscribers have requested via USSD.

Airwide Solutions deployed the world's first USSD gateway in 1997 for an operator in Asia, which achieved a complete return on investment within two months through the roll-out of services such as banking, and stock management.

Key Benefits:

Easy-to-use, menu-driven interactions increase adoption of revenue generating services like mobile financial services and are ideal for cost reducing customer service applications.
Very simple service initiation facilitates and increases service up-take.
Enables high service penetration, since virtually 100% of handsets support USSD, making services are available to all subscribers including those without GPRS.
Increases revenue as USSD services work even when the subscriber is roaming.