AirGate

Campaign Manager

As mobile markets mature, mobile operators need to shift their marketing focus from customer acquisition to creating longer, more profitable relationships with existing subscribers. To do this effectively, marketing departments need to create distinct approaches for various customer segments. By communicating in a highly targeted way operators and enterprises can deliver highly effective communications, even drawing customers into engaging and mutually beneficial interactive exchanges.

Campaign Manager is a powerful multi-channel mobile campaign management product that allows operator marketing departments to easily design and manage highly targeted and interactive promotional campaigns through a drag and drop GUI. Campaign Manager is feature-rich, offering full life-cycle management capabilities, rich reporting, campaign message personalization, and recipient list management capabilities. Campaign Manager allows operators to expose campaign management capabilities to external content providers or enterprise partners, supporting a significant new revenue stream for operators. Rapid connectivity to messaging infrastructure and sophisticated routing and traffic management can be provided by AirGate MultiMessaging.

Key Benefits:

Low cost of ownership – A single feature-rich solution for end-to-end management of campaigns reduces total campaign management costs.
Rapid campaign creation – Advanced drag and drop GUI greatly speeds campaign design.
Increased customer satisfaction – Opt-in/opt-out communications features and per-recipient personalization increase customer satisfaction and loyalty.
Highly relevant communications – Support for all mobile communications channels (SMS, MMS, WAP Push, and email) and delivery scheduling capabilities means message delivery is relevant and timely.
Enables new revenue streams – Support for external content providers and enterprise customers affords a significant new revenue stream.

Campaign Manager

Product Brochure

Campaign Manager